This work focuses on my ability to update existing brand identities on social media platforms; overall increasing viewer engagement in this case by use of cohesive design principals, minimalism, and compositional hierarchy. By connecting features with their own unique individuality, this re-brand executes continuity from post to post as well as defining a brand image to the public eye that will connect to the sites web presence and mission to tell the story behind songs we enjoy from a diverse selection of musicians.
